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A poker site will need to explain why players should play there instead of pokerstars. Which words are more inviting? A site that is well-known in the UK, bet, shows slips directly on the first page which allows for users to start putting together their bet slips without having to log in or sign up.{/INSERTKEYS}{/PARAGRAPH} Find out what your potential customers look for and serve the content all the way through the funnel. Simple, right? Look at how many links your competitors gets every month and build more and better ones. You will get a breakdown on where your painpoints are an what you can do about it. To win the SEO game in the online gambling industry, your SEO needs to be at the heart of your digital strategy , and your website performance and user experience need to be phenomenal. Once on the homepage, there is no doubt what the focus of the website is:. More on that here. Which one would you rather click on? Today, you have to do more than that: you have to satisfy the actual need of the visitor in order for them to be happy with they find. Ideally, your content production should not be outsourced and also work closely to marketing and SEO teams to ensure they are on brand and on message. Operators and affiliate companies fight for the same customers and few publications cover gambling without being either an affiliate or being paid to write about a brand or game. Like using an exclamation mark:. Thinking about the above SEO elements will certainly put you in a strong position to gain market share, regardless of whether you are going after big casino whales or high volume bingo clients. This means that if you are slower than your competitors, you might not be able to outrank them, despite having all other SEO boxes ticked. A few years ago you could rank for a page as long as your target page literal answered the user query somehow. Contact me and I can tell you more about it. If not, they bounce back and your hard-earned rankings start to tank. One thing is true, though: you title is both your first point of interaction with your potential visitors in Google and also an important ranking factor. Karamba does something similar that works well for them. Here you have a chance to lure them in, grabbing their interest with a promise. That said, there are steps to get there and as each step requires strategic planning and investment, they should so be measured accordingly. Here is an example of pickasportsbook. They tell visitors that they are landing on a page with a good bonus even though it may not be the best they can find :. The below are the highest results for [sports betting] at the time of writing this post:. Most legit? Google has been trying to understand what people like by measuring click trough rate and it is believed by some that they use it as a ranking signal. One tip β€” forget about Google guidelines and what white hat SEOs say. Which one of the pages titles below do you feel is the most clickable? The short answer is that the competition is extremely high and there is little to no organic online coverage. The difference is that need to nail each and every one of them. Highest paying? In the casino business this is particularly tricky for affiliates as they need to write huge amounts of content for each game and operator they review. For mobile, being fast say, like the site Bonus Code , is always going to be a good thing. KPIs should be tied up to one metric: revenue. One tool that is excellent in measuring link velocity and quality is Majestic. One solution is to have your homepage title reflect your current bonus and make sure that it is as good as it can be. The solution is to have dedicated resources for content production. You need to game the system but be careful with how you do it. Consider the below example. Test, adapt, learn, improve. Top 5? Finding the perfect balance between adcopy which is what the title is and CTR takes some time. We all love fancy scripts and visually enchanting websites but Google is less happy about JavaScripts. Unfortunately, not so much that helps us in the gambling world. You would need to partner with a provider β€” contact me and I will let you know where to go for that one. The first thing a potential customer sees is the page title and you must grab them from the start of their signup journey. For instance, if you run a online casino , if users land on a casino games page they expect for the page they visit to:. Moreover, once on the site, make it clear that your website is there to fulfill the initial promise. This solves the problem of bots not seeing any of your content that is embedded in a script. Think about whichbingo. An online betting platform will need to showcase their offerings and odds quickly and clearly, allow free drafts and betting slips, and have a clear and easy navigation and link structure. The page title is more than just a ranking factor and needs to be considered as an small text ad as it is the very first interaction with a new potential visitor. Remember that certain players only spend big money when they are in the right state of mind β€” say, when coming home from a night out β€” and you therefore need to cater for their needs, fast. Typically, the things that matter for speed are how many requests are sent to the server, how good your CDN is, how many scripts you have, what sort of level of compression you have on images, and whether scripts are kept at a minimum in both quantity and size. Online players are impatient and want to get started quickly. {PARAGRAPH}{INSERTKEYS}Doing SEO for an online casino, poker or sports betting website is hard β€” perhaps harder than any other niche online. For outreach, there are so many articles that they take up half the internet. Unique content is critical for SEO, and have been so for a while. There are hundreds of strategies that can help with improving CTR, from using clickbait headlines, to numbers, emojis, and other sort of visually captivating elements. Your website offering, therefore, needs to reflect that, both in regards to the overall user experience and SEO. I have met with affiliate operators that build thousands of links each year through their own outreach activities and PBN private blogger network creation. As you can see, the usual success factors for SEO apply in the casino business too. Keeping the content unique is a struggle for all websites, though.