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The latter sector consisted of the restaurant chain Hippopotamus and the cafeteria chains O'Kitch and Quick, making Casino the largest food chain in France in number of meals served. Casino's acquisitions were part of the consolidation of the food industry taking place throughout France. In Casino stock reached a price level it would not attain again during the next four difficult years. That service proved unprofitable, however, and was shut down by By , Casino had boosted its international sales share to 23 percent of its total revenues. Under Casino, Big C expanded rapidly, building a network of 20 hypermarkets by the end of South America became another important expansion market for the company at the turn of the century, starting with a franchise agreement with Uruguay's Disco retail group. Sales had neared EUR 23 billion, despite the difficult economic climate and a consumer spending slowdown in its core French market. Together, the company's international operations combine to produce 23 percent of the company's sales. Yet the pair quickly developed a strong friendship and a complementary business relationship. Looking toward the European Economic Union of , Casino also bought 39 percent of an important Italian retailer, La Rinascente, in Casino moved into second place among French food distributors by acquiring struggling rival Rallye S. Casino's origins dated back to about , when a grocery store was opened in Saint-Etienne, a city about 30 miles south of Lyon. The company remained one of the top French retail groups--fighting for the title among rivals Carrefour, LeClerc, and Auchan. The company's activities in also included processed foods 12 percent of total sales and restaurants and cafeterias 6 percent. In Europe, the company has built up a network of 11 hypermarkets in Poland, and, since , has entered the Netherlands through its purchase of Laurus. Finally, a fleet of trucks transported goods from Casino's 11 great warehouses. A new marketing division would be concerned with consumer relations, price, and the purchase and securing of provisions. A soap factory and oil works were built in Marseille, and a perfume plant was opened in Saint-Etienne in Two more warehouses, at Chalon-sur-Saone and Avignon, opened in In a vast warehouse was established in Marseille to serve the entire southeast of France. There was a meatpacking plant at Saint-Priest and one for roasting meat at Marseille that not only satisfied Casino's needs but also exported products overseas. The company is also present in Thailand, Taiwan, Vietnam, and Madagascar. Casino Guichard-Perrachon S. In , Casino extended its French retail network with the purchase of a strong chain of Proxi convenience stores. The industrial complex of Pont-de-l'Ane produced chocolates, confectioneries, and preserves, 85 percent for Casino's retail needs. By the end of the year, Rallye had successfully fought off Promodes to become Casino's majority shareholder. Food processing declined to only 3 percent of revenues by , while American revenues increased to nearly 8 percent of the total. In the early s it had 45 different departments, 2, parking places, and a staff of , and was accompanied by an auto service station, a cafeteria, and a gallery of shops. In , the company made its latest effort to expand beyond France, opening a first store in Poland. The partnership's first store opened in Taichung in The following year, Casino bought 66 percent of Thailand's Big C hypermarket group. Casino then sold Quick in American operations constituted another 6 percent of the company's volume, with food distribution accounting for the other 76 percent. The company also attempted to extend to the Internet, with the e-commerce site C-mes-courses. A warehouse for fresh produce was opened in Rhone a Grigny the following year. In Casino expanded further by acquiring a 46 percent interest in Paridoc and Giant supermarkets and a 99 percent interest in Etablissements Deloche, a wholesaler. By , the company had raised its total hypermarkets in Poland to The company also introduced the Leader Price brand in Poland, starting with a first store in The deep discount supermarket chain grew especially strongly, topping 53 stores at the end of , representing 20 percent of Casino's total sales in Poland. The father of eight children, Guichard was a paternalistic employer, and the company continues to give out scholarships to the descendants of his workers. By warehouses also were located in Clermont-Ferrand, Lyon, Roanne, and Beaucaire, the latter to store wine. Casino's expanded operations enabled it to increase sales to FFr Like other retailers, Casino was affected by stagnant consumer spending during a national economic recession that year. In a new factory replaced the existing facilities for making chocolate, confectioneries, and preserves. The accord called for the three food retailers to issue new shares that would give Argyll a 3. Rallye's share of Casino stands at nearly 51 percent, although its voting rights reach more than 63 percent. The number was scheduled to reach by the end of Two had opened by mid, with a third scheduled for opening by the end of the year. Hypermarkets also saw a 10 percent annual gain in sales volume, compared to 2 percent for the industry as a whole. Yet its greatest period of expansion was not to begin until , when it opened its first supermarket in Grenoble. Naouri's financial background was crucial for Casino when the company found itself the target of a hostile takeover from rival retail group Promodes in Instead, Naouri and Rallye launched a friendly counteroffer, which was accepted by the Guichard family. Casino intended to use Thriftimart outlets to distribute its lines of jelly, jam, and bottled water. Naouri, who, through investment vehicle Euris, had previously kept out of the actual operational end, soon developed an interest in Casino's day-to-day operations. Rallye appeared to be a drag on the parent organization, its hypermarket sales falling 6 percent during the first four months of while Casino's rose by 4. The marriage of retailer Antoine Guichard and financier Jean-Charles Naouri had sparked skepticism by a number of observers. Casino entered a new field in with the creation of S. This transaction apparently was made to enable Casino to reduce its debt, which had grown to FFr 4. User Contributions:.{/INSERTKEYS}{/PARAGRAPH} With further expansion limited in the mature and highly regulated French retail market, Casino has been making a push internationally. The French parent saw a 10 percent increase in turnover in to FFr However, Casino continued pursuing an aggressive acquisition program and in bought an 88 percent share of CEDIS, owner of hypermarkets, supermarkets, and smaller grocery stores. However, Casino would continue to manage the stations under a year contract. Its first cafeteria was introduced in Saint-Etienne in The one in Saint-Etienne covered 10, square meters , square feet. That agreement added 39 new cash and carry stores on the West Coast. To stock the stores it was necessary to build a warehouse in Saint-Etienne. Casino too had set its sights on further international expansion. {PARAGRAPH}{INSERTKEYS}Now a century old, the Casino Group that Geoffroy Guichard founded remains true to the values that have underpinned its success: quality, local service, social responsibility, respect. Antoine Guichard announced in July that company employment would be cut by 1, before the end of Guichard explained that the company was being undercut by independent rivals offering lower prices because of their lower operating costs. Toggle navigation. The one opened in Saint-Etienne in was offering 27, products two years later. The Group is proud of its values, and aims to found its future development on ten priority commitments towards its employees, its customers, its shareholders and all who have a stake in the Group. In so doing it acquired Rallye's 44 hypermarkets and supermarkets--it also brought in financial wizard Jean-Charles Naouri. The company next partnered with Colombia's Exito group, acquiring 25 percent of that company in in order to participate in its expansion throughout Colombia, Venezuela, Equator, Bolivia, and Peru. Promodes, licking its wounds, then hooked up with Carrefour, becoming the country's leading retailer--and one of the largest retail groups in the world. Its Casino USA subsidiary held a Back at home, in , Casino took a 65 percent share in the creation of a new group, Spar France, joining with IPAG, the owner of Spar International and French distribution group Mariault, to introduce the Spar convenience store format to France. Later in the year Casino entered into a joint venture with a subsidiary of the giant French oil company ELF-Aquitaine to create service stations, supermarkets, and fast-food outlets. SAIC was a building society managing thousands of dwellings. When Guichard retired, Naouri took over as head of the Casino group, raising Rallye's stake in the company to 50 percent. In addition, Casino became manager of Saint-Etienne's museum of arts and industry in Casino became a joint-stock company in Armed with an infusion of funds, it grew rapidly from this point. 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